Thursday, June 11, 2009

"No sir, Apple products do not cure Cancer."

So to demonstrate how valuable having your business name written into the code really is, I will inform you that by putting "Ryan McGoff Photography" into one blog post six times, I have successfully manipulated the search results that Google outputs when you search for "Ryan McGoff Photography." This blog now shows up as the second result without me really having to do much legwork. And here's you thinking this is hard. If I want to also have top results when somebody searches for a popular term like Disney, all I would have to do is insert Disney into the HTML code of the my website a number of times in order to manipulate the search results.

Before long, your images will also show up in search engines, and you'll be well on your way to taking over the world. Sounds pretty great, doesn't it? It is great, so long as you have a website that functions like a dream, which I sincerely hope I do. The mantra I've been going on is keep everything as simple as I can make it. Over-elegance causes causes confusion and frustration. We don't want that and neither do your users. If it can be said using a symbol, then why use words? That's why I have those obnoxiously large arrows flanking each side of the picture area. The arrow pointing left brings you to the previous image, while the arrow pointing to the right brings you to the next image. Could it be simpler? Perhaps, but not by much. The little button in the bottom left (don't look for it, you can't see it yet) that says "Artist Statement" will bring you to the artist statement. Who would have thought of such a thing? I don't see any need for crazy bells and whistles that only prove I can pay a web designer a lot of money.

HTML. It's a wonderful thing. It's been around since the dinosaurs and everything, including phones, can take advantage of it. Phones? Yes, phones. There are 275 million cellphone users in the United States, including 50 million that are internet capable. It's a growing market that, before long, will be as relevant as browsing the internet from a computer. The continuing problem with phones? They don't much like flash websites. Not to mention netbooks, which are also catching on and are increasingly internet cable everywhere in the US with the advent of USB dongles from major wireless telecoms. Do not get caught not catering to this market.

Currently in heavy rotation:

Refused - Tannhauser/Derive

Nirvana - Marigold

Tsunami Bomb - Jigsaw


Colleen said...

Perhaps you should speak with Brett about assisting your colleagues with their web sites ... ;-)

Ryan said...